Toys & Entertainment

Seeking a digitally savvy Marketing expert with management experience!

The Vice President of Digital Marketing will work collaboratively across the organization to enhance the customer experience. Through the brand positioning, the VP will create a seamless experience across all channels by developing a creative marketing strategy and digital and social roadmap that engages the customer.

This position will work closely with the CEO and lead the Marketing and Digital teams.

Experience in Toys/Entertainment/Gift is a preferred. Hardline Consumer Durables (not including food/beverage) will work as well.

Job Responsabilities

• Lead strategic brand positioning and evolution for current and emerging products
• Lead strategy on emerging digital business models and technologies, articulating the digital future and the organization's role in it internally and externally
• Collaborate with business leaders to define experiential vision and influence and create a marketing and digital roadmap to bring the vision to life
• Collaborate with creative leaders to design inspiring marketing programs, content and campaigns that drive traffic and increase customer engagement
• Create and serve up smart, innovative and cost effective ways to grab our customer's attention
• Oversee product launches
• Create, implement and evolve integrated solutions for CRM, Mobile, Social and Loyalty
• Build strong relationships with and influence creative leadership teams, internally and externally
• Work with business partners to define and report on metrics that represent progress against Marketing goals and show Marketing's impact on business and traffic
• Create and manage Marketing budget and spend, including agency and vendor management
• Reviews and approves preliminary schedules, financial projections, and cost to complete
• Ensures construction site rules and procedures are implemented and followed
• Coordinate with Safety Manager to ensure projects are completed in accordance with safety goals

When applying please include specific job title in the subject line