VP of E-Commerce

The VP of E-Commerce is a strategic position that is responsible for leading aggressive e-commerce expansion via brand e-commerce websites, multichannel retailers, and pure play partners such as Amazon. You will define the strategic roadmap to develop a best-in-class e-commerce capability that drives significant and profitable business growth.

Moreover, you will collaborate with internal and cross- functional partners to develop the strategy and lead execution of strategic pillars across all aspects of the e-commerce business including P&L management, business planning, content strategy and development, frictionless path-to-purchase, promotional/marketing campaigns and other online marketing, customer service, analytics and technologies. Incumbent will possess strong e-commerce skills, broad business acumen, and operate with a general manager mindset.

Job Responsabilities

• Establish an entrepreneurial environment to maximize brand site revenue.
• Create a strategic & tactical plan that will drive e-commerce revenue growth, partnering closely with Sales, Marketing, IT, Operations, and Financial leaders.
• Spearhead all related e-commerce business functions including merchandising, promotions, fulfillment, forecasting, contract negotiations, and financial performance.
• Drive business development by identifying new e-commerce channels through which to sell United Sports Brands products.
• Possess a thorough understanding of our e-commerce P&L and identify risks and contingency plans.
• Develop a plan to increase e-commerce revenue through existing channels.
• Oversee the talent management process with an emphasis on succession planning and professional development of staff.  Lead, coach and develop members of the team.
• Identify, execute, and manage strategic partnerships internally and externally that support the overall e-commerce strategy.
• Ensure all business, functional, and technical requirements pertaining to the execution of e-commerce initiatives are delivered effectively and efficiently.
• Maintain an in-depth understanding of emerging e-commerce industry and channel specific standards and best practices.
• Provide strategic thought leadership towards product development and packaging opportunities as it relates to the e-commerce channel.
• Develop appropriate analytical frameworks, reporting, and tools to measure the ROI and track effectiveness of all merchandising, marketing, and operational efforts.
• Determine appropriate investment strategies to build capabilities (technology, supply chain, & digital marketing) supporting e-commerce revenue and profitability plans.
• Recruit & develop a best-in-class e-commerce team.

Required Qualifications

• Proven track record of revenue growth via E-Comm site.
• Min 8 years of relevant experience, including 4+ years of e-commerce leadership experience and P&L management
• Deep understanding of digital technologies and best practices, including those related to e-commerce, digital marketing, digital content management, analytic tools and online fulfillment.
• Magento 1 with familiarity of Magento 2
• Experience managing marketing spend on a variety of platforms, (Google, Facebook, remarketing, etc.)
• Strong understanding of HTML, CSS, JS
• Proficient at analytics – primarily Google Analytics
• Strong understanding of security & best practices

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